When producing my magazine, one of my main objectives was to have it seem authentic and believable when looked upon by my peers. To do this I looked at a lot of current music magazines to see the type of layout used and the type of pictures they featured in relation to the genre of the magazine. From this I had a good idea of what I should use on my magazine and the different conventional features that all magazines on their front page used such as the masthead, tagline, headline band , price, date and main picture. While I took this on board, I didnt want to completely mimick what other similar genre music magazines did with their front page. For my magazine I choose to have one image covering the whole of the page. This varys to many magazines which use one main picture but section off the Masthead with its own block and section off other features such as Kerrang magazine:
With my cover I feel it is different in the way it uses one main image and that the masthead is just added on top of this. I feel this makes the features stand out more alongside the main image of the staring character which in turn, will make the magazine more effective on the shelf.
My magazine is a rock magazine so represents fans from this genre. I feel that my magazine has gone well with this genre and that it fits in well with what rock music is like. For example, my front cover is quite aggressive with the main image filling the majority of the page and the artist staring out towards the audience with a serious pose, conveying the mood of rock music as it is stereotypically aggressive compared to mainstream pop. However the tone of the magazine is not like this throughout with the double page spread featuring pictures of the artist laid back and completely opposite to the front page picture. This gives the reader an insight into the personality of the band but doesn't challenge the fact they make rock music just because they have a laid back attitude out of the limelight. I dont think my magazine makes any suggestions about race or gender but it is recognised that Rock is a genre hugely dominated by male artists and that there is not many black musicians in rock just like there isnt many white musicians in hip hop or rap music.
There is quite a broad selection of shops that would stock the magazine with newsagents offering many different genres of music magazines. Stationery shops like WH Smiths could also stock it along with the various supermarkets that have magazine sections. I think they would choose to stock it because there is quite a gap in the market for upcoming rock magazines. Kerrang is the market leader and others like rocksound struggle to compete with it so I think my magazine could come as a challenger to Kerrangs throne.
I did quite a lot of research when thinking about my target audience as it is important to specify this before producing the magazine because it needs to be made to appeal to them. You can see this research done in my second blog titled 'Target Audience'. However, I will include my view on the average reader of the magazine and the type of the person they are.
"After analysing the information off www.nrs.co.uk it is clear my audience will be the 15-44 age group and dominantly male over female. For the type of magazine I will be doing, I would also say it is quite versatile with the social economic classification not really applying to it because of it appealing to all groups.
My typical reader would be male, around the age of 21 who enjoys to go to gigs regularly. His favourite music genre is Rock. His psychographics will be an individualist as this mindset is normally associated with NME/Kerrang type magazines and the rock genre. He is a student so his demographics will be about mid way on the classification."
When creating the magazine I thought carefully about every aspect like the mode of address as I felt that it needed to appeal specifically to my target audience. I did this by using pictures that appealed to rock fans and connected with them. A good example is my front cover image with its size and aggressive pose towards the camera/audience, conveying the rock attitude. Many magazines try to achieve this and I feel I did more than others as it is unmissable and sure to catch the idea of someone looking at magazines on a shelf. This could be compared to the Kerrang cover I posted above; in my opinion I don't think it will capture someones eye as well as mine does. I also tried to attract the audience with the language used in the article so that they can connect with the band involved and enjoy the article. I did this by talking about topics that will interest them such as festivals and their views on other bands. The colour scheme used throughout the magazine also with attract my audience with black being recognised as a colour associated with rock. The other colours i used stood out well against the black background and made the text and images more eye catching.
I had a good idea of what i wanted to create with my magazine and this mostly came off using the software, InDesign. However, I did struggle at times as it is quite complex and some tools take a while to work out. The software enabled me to place all my pictures and fit them to boxes which helped me with the specific layout I wanted. Downloading fonts was also a big help which I used a lot with the look of the magazine being vital.
I think my progression from the premilinary task has been very big and that the previous experience helped me achieve what i wanted to with my magazine in the main task. I had a better understanding of InDesign once starting and this enabled me to make a considerably better magazine in my opinion. With more time to plan and design my magazine I could shuffle about with the look and contents of the magazine until I was happy with it.
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